THE CUTTING EDGE
OF FREERIDE DESIGN

 
CHALLENGE

To define a new freeride vision, consistent with the core values of the brand.

To create a symbiosis between boot and ski, with fresh, cool, performance-oriented graphics.

SOLUTION

Creation of a unified graphic design for boot and ski.

The iconic eagle sign for greater recognisability.

Enhanced visibility of technical details such as the carbon tip, Aeroshape and sidewall construction.


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